Our goal is clear – to use 100% organic ingredients, either organically-grown or naturally growing wild on organic land – depending on the nature of the plant. Most of our extracts already meet this objective – we now just have to convince the beauty care ingredients industry to use organic materials to make functional ingredients.
There are some ingredients for which there are no simple or suitable natural alternatives. These include, for example, certain detergents/foaming agents. We also use some preservatives to keep your products fresh, and ethanol/denatured alcohol (alcohol from plant sources) to dissolve and blend all the natural plant essences in the finished product. We choose the safest, most natural versions of these ingredients possible and use the minimum required to produce a high quality product.
One of the many bonuses of using plant-based materials and essential oils is that many of these – such as rose or propolis extract – are also natural preservatives. This means we need fewer preservatives in our products than conventional brands.